Top 5 Fashion Games on iOS in Africa: Q1 2022 Performance

In Q1 2022, the top 5 fashion games on iOS in Africa showed diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. experienced a steady decline in weekly revenue, starting at around $9.5K and dropping to about $7.5K by the end of March. Weekly downloads peaked at 7.5K in late January before stabilizing around 5K towards the end of the quarter. Active users fluctuated, peaking at approximately 63.3K in late January but declining to around 54.5K by the end of March.

Outfit Makeover from SUPERSONIC STUDIOS LTD saw significant fluctuations in weekly downloads, peaking at 7.8K at the end of January and then dropping to 1.7K by the end of March. Active users followed a similar pattern, peaking at about 11.6K in late January and declining to around 3.6K by the end of the quarter.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited showed a consistent but modest revenue trend, peaking at $320 in late January. Weekly downloads started at over 4K at the beginning of the quarter but decreased to around 2.2K by the end of March. Active users also saw a downward trend, starting at approximately 5.9K and ending at around 3.9K.

Fashion Show: Dress Up Games by Ngoc Pham Thi maintained a relatively stable revenue, peaking at $93 in early February. Downloads ranged from 2K to 2.7K throughout the quarter. Active users showed a positive trend, increasing from about 7.9K to over 10K by the end of March.

Hair Challenge by Rollic Games experienced minimal revenue impact but maintained steady download numbers, peaking at about 2.3K in late January. Active users showed a slight decline, starting at around 15K and ending at approximately 12.2K by the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.